Our Story

Abstract Art in Everyday Objects.

InColour Designs (ICD) is the brainchild of Fine Artist Soraia Andersen, whose Art practice specialises in Mixed Media Geometric Abstraction through Painting, Drawing and Collage.

Soraia started painting aged 17 and in the same year fell in love with Luxury Retail whilst being trained by Harrods to work in the Silver Room for Royal Selangor.

She then spent her early years working in Luxury department stores such Liberty London and Harvey Nichols for luxury brands such as La Mer, Gucci and Chantecaille.

Marrying traditional Luxury retail values and contemporary Abstract Art, ICD was born from her desire to combine the two great loves of her life: Art and Luxury retail.

Starting out as pen and ink drawings, the designs are then transferred onto digital format before being hand-printed with eco-friendly water based inks onto exquisite fabrics, creating handmade objects for everyday use – turning them into objet d'art through a striking signature Abstract Art aesthetic.

Luxury with a conscience.

Unlike many other luxury brands, InColour Designs focuses on conscious luxury. By sourcing luxurious materials from the EU and championing British manufacturing, the brand seeks to create exquisite handcrafted objects but only in conditions that serve both the human and the environment.

As such we have taken considerable steps to fulfil one of our core values - sustainability – by offering alternative eco-friendly materials such as vegan leather, using whenever possible FSC approved paper, including tissue paper which is fully compostable and all of our exquisite objects are made to order and in small batches, so we have no waste. All of our orders are sent in recyclable FSC approved cardboard boxes and eco-friendly tape.

Soraia Andersen
Founder and CEO
Soraia Andersen is a Fine Artist with a signature Geometric Abstract aesthetic.
Her work has been showcased around the world including USA and Canada and is part of numerous private collections.